Actual AI query reformulations

Query Intelligence

Prism captures how AI engines reformulate, expand, and reinterpret your tracked queries. See the actual search queries AI uses internally — not semantic estimates.

Query Reformulations

See what AI actually searches for.

When you track a query, each AI engine internally reformulates it before generating a response. Prism captures these actual reformulations — not reconstructed guesses.

Original QueryEngineReformulated Query
best CRM for startupsChatGPTtop CRM platforms for startup companies 2026
Perplexitybest crm software for small startups
Geminirecommended CRM tools startups early stage
project management tool comparisonChatGPTcompare top project management software 2026
Claudeproject management tools comparison features pricing
is HubSpot worth itPerplexityhubspot crm review pros cons pricing value
Geminiis HubSpot CRM worth the cost for small business
Google AIOhubspot pricing plans worth it 2026
email marketing platformChatGPTbest email marketing platforms features and pricing
Claudetop email marketing services for businesses
salesforce alternativesPerplexitybest salesforce competitors and alternatives 2026
ChatGPTtop alternatives to salesforce crm cheaper
Google AIOsalesforce alternative CRM platforms small business
Most tools estimate reformulations through semantic reconstruction. Prism captures the real queries engines use, giving you ground-truth data for optimization.
Cross-Engine Agreement

Where do engines agree on your visibility?

A heatmap showing your brand's status across every query and engine combination. Green means cited and named, yellow means named only, red means not found.

VISIBILITY STATUS PER QUERY PER ENGINE
GPT
PPX
GEM
CLD
AIO
CPT
best CRM for startups
CITED
CITED
NAMED
NAMED
CITED
ABSENT
project management comparison
NAMED
CITED
ABSENT
CITED
NAMED
NAMED
is HubSpot worth it
CITED
CITED
CITED
NAMED
ABSENT
CITED
email marketing platform
NAMED
ABSENT
NAMED
ABSENT
CITED
NAMED
salesforce alternatives
CITED
CITED
NAMED
CITED
CITED
ABSENT
Cited + Named Named Only Not Found
Query Stability

Know which queries to trust and which to fix.

Not all visibility scores are equal. Some queries produce stable results across scans, others fluctuate wildly. Stability analysis tells you where to invest effort.

QueryStabilityLowHighTrend
best CRM for startupsStable7281
72-81
salesforce alternativesStable6574
65-74
project management comparisonVolatile3178
31-78
is HubSpot worth itVolatile2267
22-67
email marketing platformDeclining1855
18-55
CRM pricing comparisonDeclining841
8-41
Volatile queries often indicate competitive churn — multiple brands fighting for the same AI answer slot. Stable queries are your foundation. Protect them.
Intent Classification

Understand how users actually ask.

Prism classifies every tracked query by intent type. Optimize your content strategy by understanding the balance of recommendation, comparison, and informational queries in your portfolio.

QUERY INTENT BREAKDOWN
Recommendation38%
"best CRM for startups", "top email marketing tools"
Comparison24%
"salesforce vs hubspot", "project management tool comparison"
Evaluation18%
"is HubSpot worth it", "monday.com review"
Informational14%
"what is a CRM", "how does email marketing work"
Navigational6%
"hubspot login", "salesforce pricing page"
HIGHEST OPPORTUNITY
Recommendation queries dominate
38% of your tracked queries are recommendation-intent. These are high-value — AI engines actively suggest brands. Optimize your content to earn these mentions.
COMPETITIVE PRESSURE
Comparison queries are growing
24% of queries pit you against competitors directly. Ensure your brand appears in side-by-side evaluations with strong differentiators.
WATCH CLOSELY
Evaluation intent needs proof
When users ask "is X worth it", AI engines look for reviews, case studies, and third-party validation. Strengthen your evidence layer.
Why It Matters

Query intelligence changes how you optimize.

Real Data
Actual AI reformulations captured from live engine responses. Not semantic estimates, not keyword variations — the real queries engines use.
Stability
Know which queries produce consistent visibility and which fluctuate. Focus your optimization effort where it will stick.
Intent
Optimize for how users actually ask. Align your content to the intent categories that drive AI recommendations in your category.
Get Started

Understand how AI interprets your brand.

Sign up free. See the actual queries AI engines use when they evaluate your brand and competitors.

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Real reformulation data across all engines. No estimates.